Learning about your brand’s specific Pinterest target audience.Learning about the general Pinterest audience and the demographic that is most likely to use this channel.On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?
Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound).Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest - don’t just jump right in.Ĭreating a Pinterest marketing strategy means: How to use Pinterest for business: 8 tips and tricks 1. Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Pinterest is also popular among people looking for positive inspiration - it’s not the platform for FOMO or controversial back-and-forths. As of 2021, it’s becoming increasingly more popular with men and Gen Z-ers. The platform has historically attracted women and people who want to shop or start a new project. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year. In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. In other words, using Pinterest for business can help your brand reach a lot of people and make money.Īs of 2021, Pinterest is the 14th largest social network in the world with 459 million active users each month. Encourage conversions like newsletter sign-ups, ticket sales or purchases.Drive more traffic to the business’s website or online store.Reach a new audience and grow an online presence.Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.Īccording to Pinterest Business, social media marketers turn to the platform to: Save time and easily promote your brand with professional designs. Bonus: Download your free pack of 5 customizable Pinterest templates now.
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